Propellerhead Becomes Reason Studios, Unveils Reason 11 as a Plugin

Reason Rack Plugin sets the stage for a new Reason era

STOCKHOLM, Sweden – August 26, 2019 - Today Propellerhead Software becomes Reason Studios and announces a major update to its flagship music making software, Reason. Enabling music makers of all major digital audio workstations to plug the Reason Rack into their sessions, Reason 11 includes the Reason Rack Plugin, on top of a number of updates to its standalone music making software. 

“The rack of devices has always been the core of Reason. Now with Reason 11, anyone can easily add the Reason Rack Plugin to their favourite DAW” said Mattias Häggström Gerdt, Propellerhead Product Manager. “With the addition of 6 new devices, the Reason Rack is bigger than ever, so that you can make music the way you want. We've, of course, improved Reason as a DAW too, adding some of the most requested workflow features like improved sequencing and editing.”

Bring your favourite Reason devices into any DAW with the Reason Rack Plugin (VST/AU*). Or, sequence faster than ever with razor sharp focus. Edit, draw, crossfade, curve and zoom–building your tracks in no time. Craft and polish your sound with new innovative modulation effects and a trio of devices pulled from Reason’s million-dollar mixing console.

“We’re changing our name to Reason Studios to clearly express our dedication in delivering the best experience for all music makers, regardless of where they are in their creative journeys,” said Timothy Self, Chief Product Officer. “The world really knows us for Reason. Reason Studios encapsulates our mission of building a platform for all music creators. Reason 11, with its seamless integration into other music production software, truly exemplifies how we want to open up to the world.”

Over the coming weeks, Propellerhead will change to Reason Studios wherever Propellerhead shows up, including its website and social media sites. 

For details see: propellerheads.com/reason/new

New Reason 11 devices include:

• Quartet Chorus Ensemble: Spice up your sound with four flavours of chorus and ensemble effects. From classic vintage chorus to the unique sound of granular ensemble.
• Sweeper Modulation Effect: Add more colour with this high quality, multi-talented phaser, flanger and filter unit with expansive dynamic modulation options.
• Master Bus Compressor: Reason’s trusted ready-for-radio bus compressor can now be applied anywhere in the rack.
• Channel Dynamics: Use the subtle compressor, expander and gate from Reason’s studio-grade mixer anywhere in your signal chain
• Channel EQ: The legendary modelled EQ unit featured in countless platinum recordings is now its own rack device.

Pricing and Availability

Reason 11 will be available for purchase worldwide on September 25, 2019 at the following suggested retail pricing:  

Reason 11 Intro: AUD $159.00

• Reason Rack Plugin included
• Includes 31 Devices: 11 x Instruments, 9 x Effects, 8 x Utilities, 3 x Players

Reason 11: AUD $649.00

• Reason Rack Plugin included
• Includes 55 devices: 15 x Instruments / 29 x Effects / 8 x Utilities / 3 x Players

Reason 11 Suite: AUD $969.00

• Reason Rack Plugin included
• Includes 72 devices: 27 x Instruments, 31 x Effects, 8 x Utilities, 6 x Players
• Save over $1200 with Reason Suite which now includes top-selling Rack Extensions including Complex-1, Parsec, Quad Note generator Player and more

Reason Upgrades

• Reason 11 Upgrade (from any previous Reason version) AUD $229
• Reason 11 Suite Upgrade (from any previous Reason version) AUD $429

Reason Studios is offering a grace period for customers who purchased Reason 10 or Reason 10 Intro on or after August 1, 2019. Purchasing and registering a qualifying product today makes users eligible for a free upgrade to Reason 11 instantly when it becomes available.

* VST 3 version is coming on September 25, AU version is coming before the end of the year.

About Reason Studios

Formed in 1994, Reason Studios is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making. https://www.propellerheads.com